Case Studies

This Insider Feature Just Expanded Their Reach To 578 Million

Insider reached out to me for names of potential candidates for their mentorship program. Getting this level of visibility plus support isn’t the norm, so I was happy to oblige and even happier when they selected both the candidates whom I put forward!

I shared how it went down and why it's a big deal (these numbers are insane!).

Read the full breakdown here.

She Leveraged November’s Holiday Traffic To Create Momentum For The Upcoming Year

Last year Ria's Beauty Collection got five media features in November. The resulting traffic and buzz created serious momentum for her! She went on to get 25 media features over the next 11 months, including mentions in WebMD and Time.
How did she do it? Read the case study to find out how, as well as how you can leverage this strategy for yourself.

Click here to read the case study.

This Queen Increased Her Reach To 160 Million+ In 8 Months [Infographic]

Beauty brand owner Marie adopted our PR outreach process and it helped her gain 17 media features and increase her reach to 160,070,000 in 8 months. Here we break down what happened and how she secured the TV, print magazine and online (including a feature in a journal!) features for her brand Ria's Beauty Collection.

Click here to read the breakdown.

This Is What Impact Looks Like

Barbs "The Emotional Alchemist," CEO and founder of Bold Dialogue, was recently featured in Zimbabwe's most popular newspaper, Daily News. In addition to being great for brand visibility, she was also able to share her brand mission in a meaningful way. Which is an excellent way to signal people with similar goals and values, and to connect with them.

Take a look at our analysis of the feature here.

What It Looks Like When Your Brand Makes The Newsstands

Marie managed to secure a feature in the best-selling women's weekly magazine Woman's World, which has an audience of 1.9 million readers.

Getting a feature in a magazine that's a staple in homes across the country is a play for a couple of reasons, but I broke down the numbers to show what increasing your reach looks like.

Read the full breakdown here.

Alumni Mag Features Are a Big Flex

Social enterprise founder Lavoughnda has been featured by Forbes and secured some local press, but being held up as a success story by her alma mater is a whole different ball game. Especially because her mission is to combat colorism and she’s bringing this hugely-important topic to the forefront in a space where Black women are sorely under-represented.

Click here for the case study.

How A Beauty Brand Got 5 Press Features In November

November is peak holiday shopping season, 61% of shoppers start their holiday shopping but most are focused on deals because of Black Friday. Getting featured in holiday content and gift guides is a good way to stand out during this time. Ria's Beauty Collection did just that. She pitched her brand to outlets and managed to get five press features in November. Read on to find out how she did it.

Click here to find out more.

How This Brand Bodied PR And Totally Owned Their Brand Presence

TreZure took a totally different approach, she embraced the idea of being your own media and created her own platform. Her offering amplifies BIPOC women’s voices and products, while also boosting her own presence and showcasing her brand.

It’s a bold and impressive move, plus there's the added element of turning brand assets into collectible art works!

Click here to read more.

Adorned In Taji featured in The Story Exchange

How This Jewelry Brand Is Curating A Magnetic Online Experience

Adorned In Taji's Nay Marie stands out in this interview because in sharing authentically, she reveals her mindset and values in a compelling way. This is a good example of the magnetic approach, where you curate an online experience that allows customers to fall more deeply in love with your brand. Tap in and see for yourself.

Read the case study here.